Receiving medication should be as easy as ordering off Amazon.
Unfortunately, pick-up pharmacies require almost 10-steps.
There’s no clear indication that a patient should sign up for Amazon Pharmacy as a service.
Current State
40% of prospective Amazon pharmacy members abandon signing up because of a lack of clarity around the sign up process, indicating something is clearly broken.
1
Lower Medication adherence
Patients are responsible to find an alternate way of fulfilling their medications if they quit signing up.
2
This is problematic:
Delayed care
Because of logistics of signing up their health is at risk from waiting for their medication.
3
One extra step, signing up
Unlike traditional pick-up pharmacies, patients have to set up their pharmacy account to receive their meds.
Natively integrate sign up within One Medical
Through a guided experience, we can guide the ~40% of patients to an expedited enrollment so they can receive their medications.
Confirmation Screen
We catch patients in the moment and guide them to creating an account right after requesting.
Unsupported Medications
We have a unique opportunity to surface medication inventory to help our patients determine if Amazon Pharmacy is a good choice.
Are You Sure?
Adding healthy friction to the flow, we’re communicating the necessity of creating an account to receive their medications.
Data Transparency
We wanted to be transparent with what data is being shared and carried over to our patients.
1
64% of members presented with Amazon Pharmacy, created an account.
2
Impact
3% to 5.24%, increase in total overall prescription sent to Amazon Pharmacy from One Medical.
3
Surfacing same-day delivery for localized areas of New York & San Francisco and next-day for many.
Closing Notes
Instead of going thorugh a 10-step process everytime, with their online pharmacy account set up it’s now as simple as ordering off Amazon.com
